Mahoglühwein is a mulled wine stand that opens every year before Christmas. The brand decided for a fresh look after six years in business. The aim for the redesign was to better showcase the witty story behind the original idea which is based on the stand’s riverside location.

The rivermaid lives in the river Aare which changes color to deep red during sunset. At that moment, the rivermaid comes out of water to enjoy the last warming sunlight and a cup of hot wine. Some people think she drinks the Aare water which changes to wine during sunset. But we know that she prefers the homemade mulled wine from the stand. Also, the more wine you taste, the better chance you have to catch sight of the beautiful, golden-haired rivermaid.

Re-branding, illustration, flyer 〡 Client : Mahoglühwein by Mahogany Hall Bern, Switzerland 〡 2019

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